NOTEBOOK

  1. KEY NOTES FROM THE GOOGLE MARKETING KEYNOTE 2022

    Advertising makes the world go around and Google has proven itself to be a cut above the rest time and time again. Their latest Marketing Keynote h...
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  2. NEED TO KNOW: WHY INTEREST RATE HIKES ARE JUST THE START

    A quick economics lesson for those who aren't financially-inclined. It’s easy to glaze over at the sight of numbers or tune out of fiscal talk when...
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  3. IS THE FASHION INDUSTRY FAILING CREATIVES?

    Fashion is predicated on remaining ahead of the curve, yet as one of the world's most wasteful industries the future seems dire for emerging design...
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  4. THE BUSINESS OF COMMUNITY

    It takes a village to raise a child, but what about a business? Your audience, your customers, your fanbase - whatever you refer to them as, they’r...
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  5. BUSINESS TRENDS TO WATCH IN 2022

    It's a new year and you know what that means - turning over new leaves, fresh starts, new beginnings, and plenty of planning. To give you that bus...
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  6. THE POWER OF BUSINESS COLLABORATION

    Business is collaboration; collaboration is business. Allow us to explain. Brand awareness requires lasting connections with your customers, g...
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  7. IT'S A NUMBERS GAME: THREE REASONS YOU SHOULD BE BUDGETING IN YOUR BUSINESS

    Meet the most important framework of your business: budgeting.
    As a creative entrepreneur, it's easy to focus on the exciting and artistic side of business, neglecting the numbers and financial aspects that may seem daunting. But rest assured, it doesn't need to be.
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  8. HOW TO ATTRACT LOYAL CUSTOMERS WHO KEEP COMING BACK

    We can't say it enough times: knowing your audience is KEY. If you don't have a clear understanding of who you want to attract, chances are yo...
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  9. A LESSON IN DIGITAL MARKETING: GOSSIP GIRL 2.0

    If there's one example of unconventional-yet-effective marketing that you look at this year, make it HBO's latest and greatest - Gossip Girl. U...
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