NOTEBOOK

  1. IS INDIVIDUALITY IN FASHION IMPOSSIBLE TO ATTAIN?

    Join us on a trip to existential dread and back, stopping at fashion expression and identity manifestation on the way as we ask ourselves: can th...
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  2. STYLE WATCH: TOP 5 AAFW STREET STYLE TRENDS

    It’s that time of year when the who’s who of Australian fashion descends on Sydney for the annual Afterpay Australian Fashion Week. A fashion obser...
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  3. SUSTAINABLE FASHION DOESN’T END WITH RESALE, HERE’S WHY

    Secondhand smoke and mirrors. Fast fashion heavyweights are trying secondhand retail on for size, in an attempt to dress up overconsumption as circ...
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  4. KEY NOTES FROM THE GOOGLE MARKETING KEYNOTE 2022

    Advertising makes the world go around and Google has proven itself to be a cut above the rest time and time again. Their latest Marketing Keynote h...
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  5. NEED TO KNOW: WHY INTEREST RATE HIKES ARE JUST THE START

    A quick economics lesson for those who aren't financially-inclined. It’s easy to glaze over at the sight of numbers or tune out of fiscal talk when...
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  6. IS THE FASHION INDUSTRY FAILING CREATIVES?

    Fashion is predicated on remaining ahead of the curve, yet as one of the world's most wasteful industries the future seems dire for emerging design...
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  7. THE BUSINESS OF COMMUNITY

    It takes a village to raise a child, but what about a business? Your audience, your customers, your fanbase - whatever you refer to them as, they’r...
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  8. BUSINESS TRENDS TO WATCH IN 2022

    It's a new year and you know what that means - turning over new leaves, fresh starts, new beginnings, and plenty of planning. To give you that bus...
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  9. PALATABLE DIVERSITY IS NOT TRUE REPRESENTATION

    Meet fashion's problem with diversity.   As a visual medium, fashion is primarily concerned with the way clothing is perceived while being worn...
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  10. THE POWER OF BUSINESS COLLABORATION

    Business is collaboration; collaboration is business. Allow us to explain. Brand awareness requires lasting connections with your customers, g...
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  11. IT'S A NUMBERS GAME: THREE REASONS YOU SHOULD BE BUDGETING IN YOUR BUSINESS

    Meet the most important framework of your business: budgeting.
    As a creative entrepreneur, it's easy to focus on the exciting and artistic side of business, neglecting the numbers and financial aspects that may seem daunting. But rest assured, it doesn't need to be.
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  12. HOW TO ATTRACT LOYAL CUSTOMERS WHO KEEP COMING BACK

    We can't say it enough times: knowing your audience is KEY. If you don't have a clear understanding of who you want to attract, chances are yo...
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